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To ensure that your users have sufficient permissions to view Pardot data, apply the Pardot permission set.The Pardot Campaign represents the first marketing touchpoint with a prospect.

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In-memory storage provides better performance at the cost of limiting the dataset size to the amount of available physical memory. If your dataset can fit in memory, then this will perform fine.

It has very good memory usage and pretty good performance.

A combination of Grade (explicit factors) and Score (implicit factors) can be used to very effectively optimize the sales team's time.

Grade, like Score, is calculated within the Pardot system and cannot be edited in Salesforce.

Score, like Grade, is calculated within the Pardot system and cannot be edited in Salesforce.

This link takes you directly into the relevant prospect's profile within Pardot.It may be a campaign associated with your web site, landing page, paid search initiative, or any other marketing effort.Prospects may only be associated with one Pardot Campaign.The higher the score, the more active the lead has been.A combination of Score (implicit buying signals) and Grade (explicit factors) helps you prioritize your prospects.There are three storage options that can be used with Go Access.

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