For example, busy people are more likely to click a list of 10 versus 150 because they know it won’t take as long to read. Email Subject Lines with Benefits Examples: Why It Works: A marketing rule of thumb is to always focus on product benefits over features. The Targeted Email Subject Line Examples: Why It Works: Beyond a person’s surname, remarketing is an effective way to personalize email subject lines based on a person’s interests and location. The Testimonial Email Subject Lines Examples: Why It Works: Social proof and credibility matter to shoppers.
The ‘Announcement’ or ‘News-Worthy’ Subject Line Examples: Why It Works: Announcement email subject lines work when your email offers new information, information customers can’t get elsewhere.
Think: what news-worthy content can you break to customers before anyone else? Are your email subject lines working to your best advantage?
It’d hard to write a bad how-to email subject line.
Just tack on a universal benefit to the words “how to.” 10.
For example: These subjects lines work because the reader can relate to these behaviours, but are also drawn to click-through to possibly learn more about whether others have similar experiences and what the possible implications of that behaviour is.
There’s an old saying in copywriting circles that you can’t write a bad headline if it starts with the words ‘How to’.
So how do you cobble together something from a pile of nothing? If not, the person you’re contacting probably has 10 emails just like yours sitting on the computer screen. Even though you’re writing to someone out of the blue, do so with the belief that this person would be lucky to have you. Your profile ultimately does the selling; your email just has to pique their interest.
Well, you can start by remembering these three basic rules: It’s not that “You’ve got a great smile, let’s go out sometime” is a bad opener. I read your profile and thought it was really amazing. So please look at my profile and if you like what I had to say, write back to me when you get a chance. If you’re too complimentary in that initial email, you can come off as desperate and needy. Still, the question remains: how do you say something original and flirty?
Yours, Evan Every line of this message can be thrown out. Because anyone whom you contact knows by virtue of you writing to them that a) you liked their profile, b) you liked their photo and c) you’d like a reply. That, my friends, is what separates the most successful online daters from the rest of the pack. In this case, I’ve written them for men replying to women, but the steps are applicable to everyone: Every word of it.
Remember, that’s why she wrote it – because she wants you to get to know her, not because she wants to be told for the umpteenth time that she’s hot. NOT the thing you like the most, NOT the thing you find most attractive, NOT the thing you have in common. It might be how she doesn’t know how to program her Ti Vo. Yes, you think it’s cool that she also likes Robert De Niro movies and skiing in Vail. The sillier and more over-the-top your email, the funnier it’ll be.
———————————————————— Of all the things that clients (especially men) ask me to help them with, the most common query involves assistance with writing introductory emails.