But the experience between the sheets isn't as exciting or as frequent as it used to be.
These are just a few of the findings of the eighth India Today-AC Nielsen-Org Marg sex survey, which seeks to understand how the perceptions and expectations of women have changed between 20.
A mere 17 per cent women find their sex life thrilling, against 21 per cent in 2003.
The percentage of those who are contented with their life between the sheets has also fallen from 41 per cent seven years ago to 35 per cent.
But Kolkata reported maximum love marriages Life between the sheets 72% Women say sex is important in their lives, compared with 66 per cent in 2003Not satisfied 48% Women are not satisfied with their life between the sheets, compared with 38 per cent in 2003 27% Women in Jaipur have had lesbian fantasies, followed by 15 per cent in Lucknow No cheating 50% Women do not approve of the idea of sleeping outside their marriage, compared with 69 per cent in 2003 49% Women have sex infrequently - from once a week to once in two months 64% Women are opposed to premarital sex, compared with 60 per cent of men who approve it.
Biggest turn-on 26% Women say a man's chest hair is the biggest turn- on; 23 per cent say it is the penis 75% Women say their own financial independence is important for a healthy relationship Missionary wins 61% Women are happiest having sex in the missionary position, compared with 53 per cent in 2003The most beddable Salman Khan Maybe it's the thought of him taking off his shirt, showing off his rippling muscles, or just his runins with the law that makes women rate Salman Khan as the Bollywood hero they would most want to take to bed.
The definition of financial security has also changed.
Commenting on the survey findings, Vijay Nagaswami, psychiatrist and author of The Fifty-50 Marriage, writes: "In the past, financial insecurity for woman referred to either the insufficiency of the man's income-generating capability or his financial profligacy...
"What men do not realise is that women can also have days when they want to break something, pick their noses, eat a gigantic steak or roam around the house in a torn T- shirt," writes Kalki Koechlin on the survey findings.
Stressing the need for men to let go of their ego and need to provide, possess and protect their women, Kalki offers tips for men to get their act together."Sometimes romance is as simple as a man staying by our side when the whole world sits in judgment," she says.
Women are also fantasising less-35 per cent, against 44 per cent in 2003.
Clearly, the men have a lot to do to make their women happy.
Conducted on 5,369 respondents (2,664 women and 2,705 men aged 18 to 60 years) across 11 cities-including Delhi, Mumbai, Chennai, Kolkata, Ludhiana, Ahmedabad and Patna-the 2010 survey establishes that women want better sex and that it's time for men to find out how inadequate they are.