Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.
The Mutual Match search had been used by most users but only a few used it with any frequency citing that they felt their personal matching techniques were more effective.
Few people understood the Reverse match which reflected its low usage level.
Although it wasn’t thought to be particularly effective it was felt to be a fun approach.
A variety of other contact methods were mentioned such as “Who’s viewed me?
The comments, quotes, and opinions in this document reflect only the views of these users and not those of e Harmony or who were not themselves involved with this research in any way.
The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.
Other than the main search, users had a variety of techniques they used to identify potential matches.
Of these, the Daily5 (a computer generated match based on answers gathered from quick poll results) was the next most commonly used method of identifying potential matches.
Experienced online daters use e Harmony because “it’s another pool of potential dates,” however, they thought the profiles were “formulaic” and “hide people’s individuality.” Also, the length of the guided communication process can be painful in that it can literally take weeks before you are able to communicate openly with a potential match.
was thought to offer a good compromise between the restrictions of e Harmony and the “wild west” of certain free sites such as OKCupid.
The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.